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Discussions on search engine optimization (SEO) (Part 3)

What matters is for Search engine optimization (SEO)

The importance of 404 pages
While browsing the internet, we sometimes see a page named 404. These 404 pages are visible if the site link is incorrect or the page is not found. However, there are many benefits for the user if you can add links to other pages of other sites.

Proper use of anchor text
Anchor text is HTML. You can go to any other page or site by clicking on the link inside the anchor text. When writing anchor text, you need to give a short description of the link without using click here type words. However, you have to write the anchor text with a few words. It is not right to write large sentences as anchor text. An example of writing an anchor text is given. However, it would not be right to spam the link share. It would be good for a site to see Google’s terms in this regard. Search Engine Optimization

Example of Anchor text

Use of Picture
When adding images to a website, you need to add an image description to the alt attribute between the HTML tags. An example “...” As a result, if the image is not visible in any browser, the text of this attribute will be shown. It acts as anchor text when using an image as a link. On the other hand, Google image search helps the user to find the image. In addition to the description of the image, the name of the image file also needs to be descriptive. An XML sitemap can be created for the image as a sitemap file. This gives Google a good idea about all the pictures on the website.

Heading Tag
Six types of heading tags are used in HTML. The important information on the page is usually given in H1. Appropriate and relevant keywords need to be used here. So that Google and users can establish a relationship with it. It’s best not to use excessive heading tags on a page.

Warning about nofollow link
When Google starts crawling a site, when it finds a link to another site on that site, it also visits it and crawls that site. In this case, the page rank of one page is affected by the page rank of another site. The technique of writing no follow link has been mentioned above. Adding a link in this way prevents Google from visiting that link. This discourages spammers from making unsolicited comments. However, in all cases where there is a spam prevention system, it is better not to use nofollow. This will encourage readers to comment on the blog site.

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